Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
11 (Gala Bingo)
About The Role

Role Purpose    

The Pay Per Click (PPC) Executive is responsible for creating and managing PPC campaigns across all major search engines as well as the implementation and overall maintenance of assigned campaigns set by the Brand Tribes. The PPC Executive oversees the allocated budgets by the company and provides analysis of the campaign performance, basing recommendations on next step. The PPC Executive will also be providing weekly and monthly analysis reports for senior management, showing his progression towards monthly First Time Deposits (FTDs) and Net Gaming Revenue (NGR) targets that were set.

Key Responsibilities

  • The PPC Executive is accountable for overseeing that all PPC campaigns continuously meet exacting standards and adhere to company guidelines as well as search engine’s regulations
  • Implement PPC strategies set by PPC Manager across a number of assigned accounts and manage the campaigns accordingly in order to achieve monthly and annually volume and profitability targets
  • Ensure that the managed accounts have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business expectations and commercial standards
  • Responsible for the day to day execution and management of accounts, carrying out technical changes, analysing and drawing insight from third party analytics data and implementing innovative management techniques to maximise campaigns’ performance
  • Responsible for delivering best practice management techniques across each assigned campaign to ensure Ladbrokes Coral brands are found easily on search engine platforms
  • Work in close alignment with PPC Manager and execute flawless campaigns to ensure high and unified standards are met
  • Evaluate the effectiveness of the campaigns in order to deduct on future campaigns’ strategies
  • Responsible for providing accurate reporting for data analysis required by the company.
  • Manage keyword lists, ad creative, and bids across Google AdWords, BingAds, and other PPC channels to achieve company Key Performance Indicators (KPIs)
  • Monitor daily the campaign’s performance (such as keyword research, keyword optimization, ad and campaign optimization, competitors’ monitoring) to achieve monthly FTDs and NGR targets
  • To use a variety of third party tools to compile and draw insight from both company-
  • specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account in order to improve campaigns’ performance
  • Responsible for ensuring the timely completion of daily, weekly and monthly data checks and optimisations in order to provide the needed financial data for reporting
  • Measure the effectiveness of the campaigns and deduct conclusions to be implemented in order to improve campaign’s performance in traffic volume and conversions rates to match KPI targets
Qualifications and Educational Requirements
  • AdWords Advanced qualification
  • Bing Ads qualification
  •  Google Analytics qualification 
Specialist Skills and Experience Required
  • Hands-on PPC experience
  • Managing high budgets’ campaigns
  • Track record of high volume PPC campaigns’ performance
  • Can identify tracking problems
  • PPC software experience
  • Excellent excel skills and competent level of skill with MS Office
  • Experience in gaming industry – an advantage
  • Mathematical proficiency
  • English – High to fluent
  • Results orientated individual with focus on successful delivery, agility and self-control under pressure
Ready for us to bring it on? Bring your energy and drive and let’s entertain millions. For the good of entertainment. Apply now!
Additional Information
The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.
About The Company

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.