Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
16 (Ladbrokes)
About The Role
Role Purpose    

The Marketing Executive is responsible for executing the promotional and CRM plans to incentivise, entice, develop and increase the loyalty of gaming players across the sportsbook brands as well as encouraging cross sell from other products.

Key Responsibilities

  • Working closely with the Ladbrokes Gaming Marketing Manager to produce the monthly promotional plan for both brands
  • Responsible for updating the marketing calendar and its execution day to day
  • Day to day content management of the Ladbrokes gaming brand to ensure that the correct and most timely messages are always briefed in to ensure site is up to date and market competitive
  • Regular reporting of promotional performance, costs and ROIs
  • Delivery of competitive benchmarking of promotions and ensuring that the marketing plan is adapted to respond to competitor activity
  • Delivery of the monthly promotions schedule and setting up campaigns. This includes creative concepts, mechanics, and pay out structures as well as briefing CRM, Creative, CS, Operations, Content and any other relevant party
  • Creation and sign-off of creative briefs for promotional campaigns and product launches.
  • Working closely with the CRM team to ensure smooth delivery of all promotional communications to our customers
  • Working closely with the content team to ensure games are promoted to the correct customers on site, including game positioning and promotion inclusion
  • Collaborating with Digital Marketing and TV Campaign manager on promotional offers that are attractive and relevant across all digital channels
  • Interaction with other business areas to provide information, support and assistance as required
  • Assisting with operational tasks for other sportsbook brands
  • Assisting with the training and development of new team members
  •  Supporting the Operations Executives to achieve expectation and operational efficiencies 
Specialist Skills and Experience Required
  • Previous experience working within the gaming sector
  • Promotions/Marketing experience strongly preferred
  •  Exemplary written and spoken English
  • Detail focused but able to see the “big picture” and maintain progress, as well as multitasking capabilities
  • Knowledge of Playtech systems including IMS preferred
  • Experience using Jira and/or confluence beneficial
  • Knowledge of customer servicing and retention strategies
  • Ability to work effectively as part of both small teams and larger formal groups
  • Good IT skills including strong experience of Microsoft Office; Word, Excel and PowerPoint
  • Excellent communication, interpersonal skills, time management and organization skills.
  • Ability to come up with ideas/concepts and suggestions/improvements and follow these through to implementation
Readyfor us to bring it on? Bring your energy and drive and let’s entertainmillions. For the good of entertainment. Apply now!
 
Additional Information
The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.
About The Company

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.