Vacancy Type:
03 (Bwin)
About The Role

Are you interested in sports betting with and passion for CRM? Then we have the perfect job for you at bwin!

We are looking for a person with a passion for Sports (football in particular), a can do, proactive attitude and enthusiasm who wants to join one of the fastest growing markets at the leading betting company on the planet! 

As a CRM Lifecycle Associate, you will build the customer journey from beginning to end for a growing bunch of countries. You will be working within the bwin Sportsbook team to define client conversion, retention and reactivation strategy in order to drive client engagement that increases de lifetime value of our customers.

You will be working closely with the CRM Strategy Manager to develop the CRM Lifecycle strategy for the region.

What we offer:
  • A fun, empowering and dynamic job in sunny Gibraltar at the world’s leading online gaming company.
  • A competitive salary.
  • An international platform with great career opportunities. 
  • Introduction to and training on systems that are used in a wide array of industries.
Primary responsibilities:
  • Work closely with the CRM Strategy manager and the country CRM managers to develop and implement campaigns focusing on specific customer lifecycle stages.
  • Develop and implement client communications and promotions that increase our engagement with the customers across all communication channels such us email, push notification, SMS etc.
  • Ensure that all the activity is tested and optimized against business targets.
  • Work with the country CRM managers in order to build a strong communication funnel localized and relevant per each country.
  • Conduct regular competitor reporting on retention aspects and sharing this insights with the regional team.
  • Engage with the regional marketing teams to deliver consistent customer experience and brand proposition throughout each customer lifecycle.
  • Constant review and analysis along with the CRM strategy manager in order to optimize the customer lifetime value and engagement with the brand.
  • Work closely with Casino team for creation of Cross-sell plans.
Additional Information

Knowledge/Expertise/Qualifications (required):

  • Previous experience work\ing in CRM is essential
  • A University degree in Marketing or Marketing Communication.
  • Passion for sports, with excellent knowledge of international teams, players and leagues.
  • Ambitious and eager to learn with a focus on and interest in marketing and customer engagement.
  • An enthusiastic attitude and eagerness to learn.
  • Strong attention to detail, with passion to ensure accuracy and efficiency.
  • Customer focus committed to putting the customer and the center of their work.
  • Can-do attitude, enthusiasm, energy and inner motivation to take actions to achieve goals beyond what is required.

Desired (but not required):

  • Previous experience in building and executing online contact plans.
  • Good understanding of customer lifecycles within online gambling industry.
  • Solid understanding of betting.
  • Thorough comprehension of betting terminologies and betting in general.
  • Knowledge of CRM strategies, tools and channels in an online environment.
  • Experience working with Sitecore, Exact Target, Optimove and/ or HTML coding.

About The Company
At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our London team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.


Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.