Vacancy Type:
17 (Ladbrokes.be)
About The Role

At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our Brussels team you’ll make the world’s most amazing entertainment and gaming even more memorable.All underpinned with our commitment to responsibility and ethics. For the good of entertainment

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

The Content Manager role is responsible for managing the brand’s site content management strategy and supporting the Head of Department in ensuring that it supports the overall marketing strategy for the brand/market. This includes creating and approving site content schedules and publishing site content and real-time messaging, across a variety of platforms.

The role focuses not just on directing traffic with excellent live and site content but reporting on how this activity is performing in order to support customer retention, improvement of the product and the overall user journey.

The perfect candidate will be superb at content management, have experience of managing team members, be passionate about sport/gaming and have a real understanding of how to direct traffic in the gambling/gaming vertical/Product. 



  • Support the Head of Department in creating and continuously developing a planned and real-time content strategy that supports the wider marketing strategy and product offering. 
  • Create weekly schedules and publish content aimed at increasing traffic & betting activity and ultimately maximising customer lifetime value across a number of channels including site/app, push messaging and email.
  • Continuously improve the “shop window” by planning and delivering insightful, informative and reactive site content that drives traffic and supports business objectives. 
  • Work with the Head of Department to define and deliver content and real-time marketing activity, using a range of channels and supporting the wider CRM strategy to deliver TO and NGR targets.
  • Support the implementation of content tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision-making. 
  • Work closely with CRM, Social Media and SEO to ensure all activity forms a holistic content strategy. 
  • Develop close ways of working with both Product and Trading to ensure all activity is competitive, reactive and profitable.
  • Support the evolution of the brand’s content strategy by generating creative ideas that will continually improve brand engagement and optimise traffic.
  • Produce regular reports that outline performance against key KPIs.
  • Support the Head of Department in maintaining and continually evolving the brand voice and style.
  • Ensure content is compliant with all appropriate regulation and legislation.


Additional Information

Skills, competencies, qualifications and experience:

  • Native Dutch/Flemish speaker with fluent English and comprehensive understanding of the differences between Dutch and Flemish.
  • Degree educated, ideally within marketing, communications or journalism.
  • Strong copywriting, proofing and editing. Experience of demonstrating these skills in a similar content management role is essential.
  • Experience of managing site content and producing content schedules is preferable.
  • Able to demonstrate a genuine passion and in-depth knowledge of a variety of sports (for the French, Belgium and The Netherlands) and gaming/gambling products.
  • Experience of managing team members is preferable.
  • Highly motivated, excellent verbal communication with the ability to work on tasks independently or as part of a team.
  • Sound knowledge of betting and the gambling industry. Experience of working in the industry is preferable.
  • Experience of working with ESPs, CRM and CMS tools.
  • Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required.
  • Highly organised with the ability to plan and prioritise.

Successful applicants will be expected to work any 5 days from 7 on a shift basis (includes evenings and weekends) and according to the Sports/Gaming calendars.

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment


Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.