Vacancy Type:
16 (Ladbrokes)
About The Role
Role Purpose    

The Mid-Weight Copywriter is responsible for the creation of first class online and offline Sports and Gaming copywriting for the Ladbrokes brands. The Mid-Weight Copywriter will be an integral part of a team of specialist highly skilled Copywriters who are tasked with producing engaging & effective on brand content for onsite promotional campaign marketing, news/editorial coverage, media, PR, blog, social, SEO, advertorial, CRM and VIP activity.

The Mid-Weight role requirements and responsibilities involve collaborating with the more senior members of the team as well as various brand /advertising /marketing stakeholders to ensure communications are consistent with brand guidelines and fully compliant. 

The Mid-Weight Copywriter works in the Editorial Team and reports to the Editorial Manager.

Key Responsibilities

  • Responsible for the creation and delivery of strong and dynamic copy and content from initial briefing through to final production, including research, planning and concept creation for all Ladbrokes online and offline marketing activities
  • Responsible for the creation and delivery of strong and dynamic content from conception through to final production. This will involve researching, brainstorming and creating concepts in collaboration with the design  and web content teams and relevant clients/ stakeholders, working from an initial brief to final sign off.
  • Ability to contribute in face to face meetings and throughout ideation processes to ensure the brief is met.
  • Work closely with Brand, Gaming, Marketing, Product, VIP, and other internal teams and various third parties to develop concepts and ideas that deliver high quality customer experiences through marketing communications.
  • Contribute to department and work related meetings as required to best perform the role and to achieve open channels of constructive communication in areas of ideation and strategy.
  • Quality check and proof all personal copywriting and production output to ensure completed work is error-free, meets the brief, and achieves the desired standards and brand guidelines. Assist with proofing the copywriting production of the junior members of the team.
  • Ensure work produced is consistent with the creative direction and brand guidelines defined by the Director of Creative.
  • Support the more junior members of the Editorial team by sharing advice, assistance and encouragement.
  • Maintain strong working relationships with team members, creative studio teams in other locations and stakeholders in establishing good, effective communication levels required to provide effective editorial advice and guidance to clients.
  • Review and proof (Inc. sign off) all Editorial related deliverables to ensure all content is complying with Brand guidelines and regulatory frameworks including CAP
  • Effectively collaborate and support the Editorial Manager, Creative Studio Manager & Production Team to plan and schedule resources based on availability & suitability for optimum production.
  • Consult and advise on all projects across the business where copy / editorial input is required, and liaising with third parties when necessary to ensure all materials are executed to high quality and on brand.
  • Provide feedback and recommendations to assist the Editorial Manager to obtain sign off from/for business.
  • Implementing best practice Copywriting / Brand tone of voice methodology and process throughout the team to ensure the delivery of copy consistency and customer centricity.
  • Responsible for the upkeep and evolution of the textual elements of all brand communications.
  • Maintain full awareness and understanding of appropriate legislation for relevant channels and ensure all activity is approved by Compliance and Legal team(s); ensure that all materials are consistent with License conditions and code(s) of practice; ensure all staff are trained and familiar with Responsible Gambling requirements and knowledge is consistently and effectively updated
  • Proactively research industries, market trends and competitor reports to have a full understanding of competitors and other markets to be able to make suggestions for new ideas, technology and thought methods.
  • Maintain a relevant and current skillset by keeping abreast of new technique, technology and design trends and undertaking regular reviews & training courses to advance capabilities and provide up to date expertise to the business.
Specialist Skills and Experience Required
  • Good experience working in a sports, gaming or news related copywriting or content role at mid-weight level (or junior level for at least two years).
  • University-level education in Marketing, English or equivalent industry recognized certificates preferable
  • Strong knowledge of all Microsoft products such as Word, Outlook, Excel and PowerPoint.
  • Strong knowledge of Communication/marketing/SEO trends currently used in online CRM
  • Ability to manage multiple tasks, with the ability to switch from one to the other seamlessly.
  • Good knowledge and understanding of mobile and tablet gaming
  • Proven personal communication skills (written, verbal and presentational)
  • Excellent standard of English required both written and verbal
  • Keen interest in writing, popular culture, and new advertising trends and techniques
  • Ability to create simple, effective, engaging promotional messaging.
  • Good stakeholder management experience
  • Strong understanding of Brand guidelines & tone of voice principles for offline and online media
  • Strong communications skills (written, verbal and presentational)
  • Strong organizational and project management skills
  • Ability to develop strong working relationships with internal and third party service providers
Ready for us to bring it on? Bring your energy and drive and let’s entertain millions. For the good of entertainment. Apply now!
Additional Information
The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We have a huge high street presence with an increasing share of online gaming activity.We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.