Location:
London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role

At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.
 
We are seeking a digital marketing professional to join our Central Digital team in Central London. You will be responsible for analysing performance across channels, run the attribution modelling software and monitor KPIs, present suggestions on optimising ROI and driving growth for all brands and territories under the GVC umbrella. The role requires a strong digital marketing background and good Excel skills. The candidate will be responsible for analysing performance and behaviour of users acquired, retained or reactivated via online marketing campaigns, with duties ranging from producing new optimisation and budget allocation ideas, compiling reports of cross-channel performance, ad-hoc campaigns management or other involvement relating to digital platforms and other tasks. This will be a very interesting and exciting role for a bright, ambitious candidate, willing to learn and grow in a digital marketing career, exploring cross-channel user behaviour and gain insight into a FTSE 100 digital marketing strategy.

Key Responsibilities:

  • Run the Attribution Modeling software (Neustar), analyze trends and produce actionable insights for KPIs performance and ROI optimization
  • Run data analysis reports when necessary (with support from analysts) and aid with gathering data for management presentations
  • Keep up to date with all projects, campaigns, budgets and cross-channel performance of all acquisition and retention teams
  • Liaise with attribution-focused analyst to check the quality of data capture across all customer touch points
  • Work with analysts to deep dive into complex data sets in order to understand, identify and monitor key factors which can improve KPIs and ROI and drive the business forward.
  • Proactively strive for growth and improvement by identifying weaknesses and opportunities for acquisition and revenue growth.
  • Collaborate with various teams in order to optimize processes and reporting systems across products within the gaming and betting divisions.

Examples:

  • Provide monthly feedback on cross-channel and cross-brands performance to ensure timely and consistent reporting of quality trends
  • Once getting full ownership of the product, create standard operating procedures and train all current and new team members when needed to maintain a good standard of performance and quality
  • Come up with out-of-the box ideas and suggestions for growth and improvement to be discussed with the central marketing team
Additional Information

Occasional:

  • Take part in wider management meetings, seminars or business trips as a specialist in cross-channel performance and digital marketing trends in the business

Specialist skills and experience

  • Experience in digital marketing
  • Self-motivated approach to work
  • Highly skilled in Excel and data manipulation
  • Experience in cross-channel digital marketing and performance analysis Desired:
  • Experience with Attribution modeling software
  • Deep technical knowledge of tracking systems, platform integrations and data transfer

Competencies / Behaviours

  • Proactive and dedicated
  • Fast-learner and self-motivated
  • Passionate about digital marketing and data
  • Team-player
  • Results-driven

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now! 

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.