Vacancy Type:
11 (Gala Bingo)
About The Role

Role Purpose    

The Senior CRM Executive responsibilities include the conception, implementation and analysis of CRM campaigns and CRM activities to deliver the Cross Brand Marketing strategy. You will ensure that all CRM campaigns are successfully launched and run, whilst monitoring the number of new FTD’s and player turnover. You will work to ensure all campaigns are in line with business strategy and budgets.

Within this role you will work with key stakeholders across all the gaming brands across the Ladbrokes Coral Group including Brand, Acquisition, Gaming Operations, VIP, BI and Product.

You will work to acquire and incentivise, develop and increase our player’s game play across multiple brands within the Ladbrokes Coral Group, coordinating promotions, placements and communications to achieve maximum reach and exposure in addition to achieving overall cross brand activations and performance targets.

Key Responsibilities

  • Working with Gaming / Brand/ Operations teams to plan and deliver all Gaming Cross brand CRM activity on a month by month basis, leveraging campaign performance reports and insight to optimise campaign delivery
  • Planning and optimizing Cross brand CRM strategies across products, channels and communications by using Sales Force Audience and Journeys builder tool while analysing touch points to maximize commercial opportunities to improve campaign success
  • Ensuring the customer selection segmentation aligns with the campaign objectives and department KPIs
  • Managing all CRM platform structures to ensure seamless CRM communications delivery throughout the customer lifecycle
  • Developing testing strategies for all aspects of the Cross Brand CRM using Sales Force and/or any other CRM tool to ensure the most effective approach for the company and its products
  • Responsible for ensuring that all Cross brand CRM activity is sufficiently monitored, tracked and evaluated in order to monitor ROI and for delivering clear, concise and reliable reporting including monthly reporting, campaign reporting, and ROI to drive informed decision making of future of activity
  • Ensure that all activity delivered is consistent with the Brand guidelines and fully compliant with all regulatory and advertising guideline, ensure all media activity is approved by Compliance team
  • Align with Brand, BI, Creative and Product teams to execute campaigns effectively and within a short turnaround
  • Work closely with the Head of CRM and team lead to continually develop the Cross brand strategy and apply a culture of test and learn.
  • Become an ambassador for Cross brand and translate learnings and insights back to the relevant departments
  • Act as a thought leader within the cross brand team, looking for areas of innovation and promotional evolution
  • Establish and progress a process in which competitive research can be captured, documented and used as a rich insights tool for CRM
  • Work closely with customer support and answer escalated support queries
Specialist Skills and Experience Required:
  • Strong time management skills
  • Great understanding of a customer’s lifecycle
  • Previous experience of working in a CRM team, ideally in the online gaming industry, is essential
  • Ability to carry out a role within the team, as well as working independently to meet tight deadlines
  • Good HTML/Dreamweaver knowledge essential
  • Good knowledge of CRM communication channels and overall campaign Best Practice
  • IGaming SalesForce Marketing Cloud user knowledge is an advantage
  • Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
  • Good IT skills including strong experience of Microsoft Office (Excel, Word, Power Point and Outlook etc.)
  • Very organised and with a strong work ethic
Additional Information
The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We have a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.