Location:
London, St Pauls
Salary:
60,000
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role

At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.
 
Information

We are seeking a digital marketing professional, specialized in data analysis and attribution modelling to join our Central Digital team in Central London. You will be responsible for analysing performance across channels, run the attribution modelling software and monitor KPIs, present suggestions on optimising ROI and driving growth for all brands and territories under the GVC umbrella. The role requires a strong analytical background and excellent Excel skills. The candidate will be responsible for analysing performance and behavior of users acquired, retained or reactivated via online marketing campaigns, with duties ranging from producing new optimisation and budget allocation ideas, compiling reports of cross-channel performance and ad-hoc campaign analysis.


 Main Responsibilities:

  • Run the Attribution Modeling software (Neustar), analyze trends and produce actionable insights for KPIs performance and ROI optimization
  • Run data analysis reports when necessary and aid with data manipulation for management presentations
  • Keep up to date with all projects, campaigns, budgets and cross-channel performance of all acquisition and retention teams
  • Support the quality of data capture across all customer touch points
  • Deep dive into complex data sets in order to understand, identify and monitor key factors which can improve KPIs and ROI and drive the business forward.
  • Proactively strive for growth and improvement by identifying weaknesses and opportunities for acquisition and revenue growth.
  • Collaborate to optimize processes and reporting systems across products within the gaming and betting divisions.
Additional Information

Examples:

  • Provide monthly feedback on cross-channel and cross-brands performance to ensure timely and consistent reporting of quality trends
  • Once getting full ownership of the product, create standard operating procedures and train all current and new team members when needed to maintain a good standard of performance and quality
  • Come up with out-of-the box ideas and suggestions for growth and improvement to be discussed with the central marketing team

Occasional: Take part in wider management meetings, seminars or business

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now! 

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.