London, St Pauls
Vacancy Type:
20 (PartyPoker)
About The Role

At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our London team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

The Lifecycle Manager will be directly responsible for developing and maintaining player retention lifecycles, as well as developing the partypoker casino and sports promotional calendar and lifecycles.

You will independently work to develop and maintain engaging and efficient retention cycles, delivering increased frequency, retention, and yield.

You will work with the Marketing leadership team to define the partypoker casino and sports promotional calendar on a rolling three-month basis. The promotional calendar will focus on engaging existing sports and casino enthusiasts, cross-selling players across all partypoker verticals, and supporting the casino product and sports event roadmaps.

You will work with the CRM Production Manager to ensure that all activity is delivered flawlessly and in a timely manner, and work with MarComms to ensure that the quality of communication assets is high quality and fit-for-purpose.

You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion rates, improve customer satisfaction and increase overall player lifetime value.

Ultimately, you should lead by setting a good example and engage the rest of the CRM department to achieve partypoker’s goals.

Key Relationships:
  • Marketing Director - partypoker
  • Player Engagement Associate Director – partypoker
  • CRM Promotions and Planning Manager – partypoker
  • CRM Production Manager – partypoker
  • Marketing leadership team  – partypoker
  • MarComms team
  • Additional Information

    Requirements (Essential):

    • Knowledge and understanding of online poker, casino, and sports 
    • An excellent understanding of Customer Relationship Management theory and practise.
    • Extensive experience in CRM tools and techniques (three years minimum)
    • Strong knowledge of communications and web technology
    • Ability to take ownership of all aspects of a promotion from a conception to completion
    • Ability and flexibility to work well under tight deadlines and multi-task.
    • Relevant people management experience.
    • Excellent written communication skills with ability to tailor communications to varied audiences.
    • Collaborative team player with the ability to foster good working relationships.
    • Analysis skills with experience of split testing.
    • Innovative and creative thinker.
    • Team player, able to work with multiple business units to achieve objectives
    • Strong interpersonal and communication skills (verbal, written and presentational) 
    • Excellent organisation and prioritisation skills
    • Drive: proactive self-starter who doesn’t take ‘no’ for an answer and can work through organisational obstacles.
    • Resilient, proactive and independent, and able to identify and solve issues proactively 
    • Experience with campaign journeys and programmes 
    Requirements (Desirable):
    • Qualifications and/or equivalent experience in general marketing.
    •  Familiarity with Optimove
    • Familiarity with the partypoker product and offering
    • Copywriting and / or design experience
    • Knowledge of the product development process.

    Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment.

    Our Culture As Real As It gets

    At GVC we're a diverse team, sharing a commitment to quality and success

    Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.