Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role

As a Web Analyst you are responsible for the development and maintenance of all GVC label’s tracking solution. You will ensure that the tracking solution implementation is responding to Product and Marketing tracking needs.

Your role supports relevant departments with reporting, analysis, insights and recommendation to help understand site navigation and funnel conversions and driving any site optimization efforts.

Additionally, you provide implementation support and quality assurance of Tag Management or A/B Testing tools that interact with tracking implementation.

You will also provide support and training for the tracking solution to other users.

 

Primary Responsibilities:

  • Support implementation of web-tracking solution (Adobe Analytics / Google Analytics) for all GVC labels, including business requirements, variables setup, testing and validation.
  •  Maintain & optimise web analytics tracking solution
  • Act as a key contact person for all tracking related issues within the group
  • Design, create and automate weekly, monthly and quarterly dashboards and reports as well as meaningful Key Performance Indicators (KPI's) at all levels, including executive summaries and detailed channel performance reports
  • Act as a key coordination partner in all implementation related issues (contact person for development & product management related questions).
  • Make sure the data collected by the web-tracking tool is accurate. Maintain the data integrity. Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements.
  •  Perform ad-hoc analysis and recommend solution scenarios that convince key decision makers of business benefits
  •  Provide reports and insights performing joined data analysis (click & transaction data)
  • Conduct training sessions for all the internal users of the tracking solution.

 

Knowledge/Expertise/Qualifications:

  • 2+ years of experience with Adobe Analytics or Google Analytics.
  • 2+ years of experience working in a position focused on web analytics.
  • 2+ years of experience working with Google Tag Manager or other tag manager solution.
  • In-depth Web analysis skills together with comprehensive knowledge about Online Marketing, Mobile Marketing, web and mobile applications.
  • Process orientation with solid foundation in data analysis.
  • Problem solving skills paired with analytic capabilities to provide insights.
  • Successful management of medium to long-term change programs, whilst driving day-to-day performance.
  • Technical knowledge of other kinds of tools which may interfere with Web tracking tools, like Testing tools, Content Management Tools, Affiliate Tracking, CRM Systems, Mailing tools, CRM rewarding systems.
  • Comfortable working with cleaning and organizing data and presenting it in a clever and informative way.
  • Excellent communications skills.
  • Demonstrated ability to work in a team and independently.
  • Experience with SQL is a plus.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.