Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
06 (Coral)
About The Role

Role Purpose    

The CRM Executive is responsible for successful delivery of agreed quality campaigns/communication to our customers. The role is responsible for the development, successful execution and on-going optimisation of the outputs from the team across automated journeys, campaign communications, newsletters and value statements.

The CRM Executive works within the CRM team and reports to the CRM Manager.

Key Responsibilities

  • Delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, telemarketing, live chat, loyalty programme(s) and other activity streams as required
  • Work closely with the Brand and Promotional teams on the promotional calendar, ensuring that all campaigns are delivered in line with the plans agreed across the business to ensure meaningful campaign data can be extracted to drive effective decision making going forward
  • Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation
  • Ensure CRM campaigns are compliant with quality assurance ensuring that quality standards are met to deliver excellent customer service
  • Work with BI to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
  • Drive forward the performance of all marketing campaigns in terms of, Open Rate, Click rate, Take up rate and ROI whilst reducing unsubscribe rates
  • Map, create, test new customer journey for every stage ofthe customer lifecycle to maximise customer retention and activation, reduce churn, increase bet frequency and customer value
  • Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
  • Monitor customer experience across all channels and make changes where required through support teams and work collaboratively to ensure any sub-optimal items/processes/pages/etc. are improved
  • Work to continually improve creative techniques, performance and output/productivity levels to ensure the quality of the team’s outputs
  • Keep abreast of industry best practice and report on/share learning’s8 with the wider team in a structured, effective, consistent and objective way to improve the capability of the team
  • Liaise with Customer Service with terms of offers and all communications sent to database to develop the team’s understanding which will in turn improve the service provided to our customers and reduce customer complaints and service failures
Ready for us to bring it on? Bring your energy and drive and let’s entertain millions. For the good of entertainment. Apply now!
Additional Information

The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.

About The Company

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.