Vacancy Type:
16 (Ladbrokes)
About The Role
Role Purpose    

The Social Media Executive is responsible for creating and promoting social campaigns on Facebook, Twitter and other social networks and channels, in order to reach through those channels the highest number of people in the Ladbrokes Coral group target audience at the lowest possible cost.

The Social Media Executive is analysing and testing existing campaigns, and working with the Marketing team in order to select the content that will perform the best on the social platforms for each of the various target audiences of the Sports Brands.

Key Responsibilities

  • Accountable for setting up online performance campaigns on social networks such as Facebook and Twitter, including uploading ads, setting up targeting groups, adjusting bids, and implementing tracking links
  • Responsible for optimization, including ensuring that the running campaigns are the best in terms of ROI (Return on Investment): re-targeting new groups, pausing inefficient or expensive campaigns and reallocating the remaining funds to the highest performing groups
  • Responsible for developing social campaign initiative ideas around payday cycles and events which will be driven through the Facebook and twitter campaigns
  • Track Fraud and Non-Compliance, and execute correction plans
  • Identify new opportunities and search new target groups in order to hit targets by using different research tools either internal within the social networks or external from third party providers
  • Accountable for ensuring that specific performance targets are in place and objectives tailored to meet or exceed the business and commercial expectations
  • Support with regular competitor analysis of social activity which will provide benchmarks and ideas for innovation against competitors as well as looking at social media campaigns from other industries
  • Ensure social campaign tracking is implemented correctly so advertising spend can be efficiently measured and attributed back to the relevant budget
  • Responsible for producing reports, presenting findings, results and recommendations from campaigns and target groups analysis on a weekly and monthly basis to the Social Team Leader
  • Keep up to date with general trends in the online media performance on social networks of the Ladbrokes Coral competitors and similar industry companies
Qualifications and Educational Requirements
  • No specific requirements but successful candidate likely to have university level education and/or equivalent vocational training
Specialist Skills and Experience Required
  • Previous experience working with the Facebook and Twitter advertising platform
  • Previous experience in a digital and on line marketing
  • Strong analytical, excel and quantitative skills
  • Results orientated individual with focus on delivery, agility and control
  • Deep understanding of BI (Business Intelligence), capability of analysing large data sets and familiarity with data analytics
  • Strong understanding of digital advertising legislation and codes of practice
  • Excellent analytical skills and social networks savvy
  • Strong web analytical skills
  • Strategic thinker with excellent communication skills
  • Possesses a keen eye for dl
  • Ability to see trends and patterns in data and relate changes to performance

Ready for us to bring it on? Bring your energy and drive and let’s entertain millions. For the good of entertainment. Apply now!

Additional Information
The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We have a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.