Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
19 (PartyCasino)
About The Role
As CRM Associate you will be responsible for planning, coordinating, analysing and optimizing all CRM & promotional activities for the selected GVC Casino brands. Your aim is to increase customer satisfaction and engagement via exciting and highly creative promotions and campaigns.

 

You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion/Xsell rates, improve customer satisfaction and increase overall player lifetime value.

To achieve your targets you will need to completely understand the various CRM promotions and tool mechanics & establish a firm grasp of them. You will need to work with multiple teams and across all departments and locations.

By ensuring that marketing activities are executed effectively and efficiently, you’ll play a critical role in ensuring we maintain our industry leadership.

Primary Responsibilities:
 
  • Delivery of all CRM activity for the business unit including Conversion, Retention, Reactivation and Cross Sell
  • Initiate and implement weekly/monthly/yearly marketing plans with a view to optimising commercial return and player engagement on all communications
  • Work closely with the Acquisition, MarComs and Product teams to work on tactical plans in order to convert, reactive and retain customers
  • Work closely with Regional and Sports teams to ensure maximum exposure of each campaign is leveraged
  • Ensure the business unit has the optimal promotions plan to ensure bonus spend is in line with budget while maximizing ROI
  • Defining promotion specifics including promo mechanics, prize structures, bonus & wagering configurations, segmentation, communication plans and terms & condition
  • Co-ordination of all player communications including emails, direct mailers, client messages and SMS, ensuring relevant and accurate information is displayed
  • Co-ordination of mailing and contact lists, checking the accuracy of the data and the segmentation of lists
  • Monitor customer experience across all channels and identify opportunities, trends, etc. in order to manage key improvements aimed at increasing the lifetime value of our players
  • Produce full campaign analysis for each product and promotion, enabling the business to understand the effectiveness of the activity
  • Contribute towards improving our various promotional tools, reporting tools, CRM & bonusing systems, segmentation systems, email templates, etc.
  • Co-ordination and communication of all activity with internal departments
  • Initiate and implement best-in-class CRM strategies using competitor analysis
Qualifications:
 
  • Minimum 1 year experience within a marketing or CRM environment
  • A keen interest in and knowledge of online gaming products
  • Good knowledge of Email marketing tools and overall campaign Best Practice
  • Experience of working with Content and/or Campaign Management Systems
  • Experience with campaign Journeys and programs
  • Highly creative with excellent attention to detail
  • Good analytical skills and experience in segmenting data
  • Team player, able to work with multiple business units to achieve objectives
  • Strong interpersonal and communication skills (verbal, written and presentation)
  • Excellent organisation and prioritisation skills
  • Pro-active and enthusiastic to learn
  • A proven record of delivering against targets
  • Very strong English/Russian/German/French
Additional Information
At GVC, the ambition, focus, energy and character of our digital marketing team makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our Gibraltar team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

 

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now!

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.