34,000 - 51,000
London, St Pauls
Vacancy Type:
23 (GVC)
About The Role

At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.
We are seeking an experienced SEO manager who will be responsible for the delivery and execution of the SEO strategy and management of SEO activities for ROAR Digital web properties and assets. Working alongside the ROAR Digital marketing team and agency to drive growth from organic search, the ideal candidate will manage the execution of global organic search strategy and perform key SEO functions across all ROAR Digital products including, but not limited to, BetMGM/Borgata Sports, BetMGM/Borgata Casino, BetMGM/Borgata Poker, and partypoker.  Functions will include site technical and content audits, on-page optimization, keyword research, link building, app optimization, search data analysis, content gaps, reporting, etc.
Key Responsibilities
  • Coordinate, plan, develop and implement on/off-site SEO strategies and related activities to improve organic search visibility and revenue
  • Perform on/off-page SEO audits, competitor analysis and identify areas for improvement
  • Execute SEO strategies including, but not limited:
  • Keyword research and development of organic keyword lists
  • Content optimization and ideation
  • Backlinks acquisition
  • Mobile first optimization
  • Page speed optimization
  • Site architecture and internal linking
  • Site Migrations and Redesigns
  • Recommend new SEO techniques/tactics in line with search engine latest updates and market changes
  • Coordinate and report on link building activities
  • Benchmark industry and similar sites’ technical and content implementations
  • Identify new content opportunities
  • Monitor, analyse and report on global organic performance for each ROAR Digital product and property, including rankings, traffic, conversions, engagement (etc.) on a regular basis
  • Interpret key data through multiple analytics tools and deliver insightful analysis and recommendations
  • Assist with Content/SEO Market intelligence and monitor the sports and gaming sectors in order to adapt to trends and changes
  • Supervise and maintain the relationship with the SEO agencies
Additional Information
 Specialist skills and experience
  • Good understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats
  • Experience coordinating and executing international SEO activities
  • Solid experience using industry standard SEO tools (i.e.: Google Search Console, Google analytics, SEMrush, Ahrefs etc.)
  • Demonstrated knowledge of link building/tactics with previous hands-on experience.
  • Experience in SEO campaigns setup, budgeting, analysis and reporting
  • Understanding of the technical side of SEO, ideally with some technical SEO experience (including optimization and implementation of robots.txt files, XML sitemaps, canonical tags, hreflang tags, etc.)
  • Excellent analytics and problem-solving skills with a good knowledge of excel
  • Educate relevant departments in the use of SEO guidelines/best practices and follow up on its implementation
  • Basic knowledge of HTML, CSS
  • Experience using CMS
  • Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders involved in SEO activities
  • Good communication, analytics, project management, writing and organizational skills
  • Ability to work towards targets/KPIs and manage budgets

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.