Salary:
£40,000 - £50,000
Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
16 (Ladbrokes)
About The Role
Purpose of Role

Ladbrokes have been an established force on the UK high street for over 50 years and with a growing online and multi-channel presence, this brands is one of the most recognised in the UK.

In order to have an integrated approach across owned, earned and paid approach, social media strategy, content and community management will be managed within the two Brand Marketing teams in Gibraltar from 2020.

Social Media has three broad roles, a primary communications channels to extend broadcast campaigns in terms of reach and engagement,  to build and grow and engaged group of customers/fans/prospects to increase wallet share and frequency of betting, to have clear CTA’s to drive behaviours that will have some direct or indirect benefit to NGR

The Social Media Manager will be responsible for developing and implementing the Social Media strategy for the Ladbrokes or Coral brand, working with senior stakeholders across Performance Marketing, On-Site Content, PR,  Campaigns and ATL PMedia. (NB> the use of social media channels for pure performance marketing sits outside this role)

Understanding the audiences that we are targeting and the behaviours that we wish to drive will be key to growing and engaged following, giving them social currency to organically grow our base whilst creating a paid media strategy to reach new customers. 

Working closely with the Heads of Brand to define and implement or tone of voice and creative guidelines for our social channels and helping the CS team deliver to this.

This role will have to challenge current practices,  and be bold, innovative and brave to ensure all plans have clear KPIs and cut through in a busy channel.
 
Key Responsibilities

The Social Media Manager will have the following key responsibilities;

1. Operational delivery of the Brand’s Content Marketing and Social Media channel strategy integrated to the customer comms plan,
2. Delivery of ongoing activity to ensure that the Brand channels are optimized and delivering against the agreed strategy 
3. Identify audiences and work with the performance team to drive the right behaviors and commercial outcomes.
4. Community Management approach and operation. 
5. Responsible for maintaining Brand tone of voice and that reflects and reinforces each Brand’s personality and core characteristics.  
6. Responsible for social listening approach and providing succinct reporting and relevant insight 
7. Ongoing test and learn activity to evolve channel strategy and build relationship with key media owners.
8. Responsible for monthly KPI reporting to the defined metrics 
The SM Manager will be integrated into the Brand Marketing team working closely with BBH, Z-PR and 7 Stars, as well as the Performance and CRM teams in Gibraltar and PR team in Stratford. 
They will stay abreast and informed of all developments in the rapidly evolving world of social media, to ensure that the social media strategies for Ladbrokes reflect the latest developments and trends in the social media space.

They will develop a test and learn approach which will include ensuring that all activity is effectively tagged to understand what is/isn’t driving performance.

They will develop a program of activity to drive growth across all channels ( in particular FB and Twitter) whilst not losing and engagement.

They will work closely with the internal stakeholders responsible for customer services, to deliver an agreed approach to handling customer queries and complaints through the social media channels, and to review and monitor the performance of this approach.

The SM Manager will be responsible for managing the activity calendar, scheduling and posting of content on the Brand’s social media channels in line with the agreed content strategy and Brand tone of voice. 

They will always be looking for opportunities to amplify, taking cultural or news worthy moments,  and finding creative and interesting ways to link them to brand messaging,  in an innovative,  creative and shareable way.

Specialist skills and experience:

5 yrs + experience in a social media role; working on an established and well-known brand either agency or client side

Expert understanding of social channels, formats and business manager tools.  Hungry to stay head of the competition with emerging tools and platforms. 

Experience of managing or supervising a team

Can demonstrate previous successes in this area from both a brand and commercial POV

Demonstrated excellence in content creation and copywriting with a high level of interest in, and familiarity with, a range of sports. 

Previous experience with 3rd party social agencies and media owners with and ability to build strong industry relationships to drive our brands to be test partners. 
 
Competencies / Behaviours:

Collaborative and energetic approach to problem solving in new and innovative ways.

Ability to plan, organise and prioritise a number of customer messages across channel and audience, and can be flexible to change and tactical activity.

Excellent verbal and written communications skills. Confident in conversing with senior stakeholders on a regular basis. 

Motivated and organised with a proven ability to work in a fast paced always-on environment. 

Results orientated, with a flair for pulling actionable insights from data
 

Additional Information
The focused expertise of our talented digital teams creates products that millions enjoy. Working in amazing locations, always restless and working at pace to deliver the next gaming trend, they know how to bring it on. We’re GVC, the world’s world’s largest sports betting and gaming company. Here in the sunshine of Gibraltar we’re ready for your bold ideas and energy. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.
 

Ready for us to bring it on? Bring your energy and drive and let’s entertain millions. For the good of entertainment. Apply now!

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.