Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role
The Casino Commercial Manager will be responsible for the Casino Slots and Table Games performance, the UK ‘Slots and Table Games Expert’ working with the Head of Gaming Operations to develop and implement the Slots and Table Games plan, aligned to the overall Casino Strategy and augmenting the overall Gaming Brands, that drives growth & value by being ‘best in class’, differentiated to competitors & commercially leads the market and is as profitable as possible, including: Proposition, Content roadmap and launch plan & Supplier Management Gaming operations, promotion. 

 
The role is responsible for leading the planning and activity of the Slots and Table Games products in Casino as well as all day-to-day gaming operations, optimising the Slots and Table Games proposition to achieve targeted NGR revenue from Casino products.  
  
The role is responsible for working with the Casino Marketing Manager to produce marketing campaigns. 
 
The performance of this role will be measured on the delivery of the Slots and Table Games proposition and the performance of the Slots and Table Games product against budget plan. 

Key Responsibilities:

  • Responsible for the Slots and RNG Table Games proposition & performance against budget plan
  • The UK Gaming Brands Casino expert for Slots and Table Games content and proposition – deep understanding of the market, product and the customer
  • Work with the Head of Gaming Operations to develop and implement the Slots and Table Games plan, aligned to the overall Casino Strategy and augmenting the overall Gaming Brands Slots and Table Games plan, that drives growth & value by being ‘best in class’, differentiated to competitors & commercially leads the market and is as profitable as possible
  • Work closely with the Head of Content Delivery to ensure the Slots and Table Games roadmap is optimised for UK player 
  • Work with GVC Centre to drive centre initiatives for Slots and Table Games
  • Plan the product launches for Slots and Table Games, working with the Brand Lobby Managers to ensure positioning of new and existing content is optimised and customer journeys are robust
  • Have very strong analytical skills, work with BI to identify product and customer opportunity and create, with the team, plans to capitalise on them 
  • Work closely with the Marketing Manager to develop marketing campaigns for new and existing products, be the expert for matching the right content to marketing campaigns and overall plans
  • Manage and communicate with stakeholders at all levels in the Gaming Operations team - including Brand Managers, Product, Retail, BI – making sure Slots and Table Games plan is represented credibly and alignment to activities is consistent across the brand
  • Establish a clear set of KPIs that report on & manage performance to deliver to budget plan
  • Own, manage and be accountable for the C/L Casino daily/weekly/monthly Slots and Table Games activity plan, measured against the clear set of KPIs to ensure each revenue driving component is exceeding plan; reacting rapidly and proactively to identified areas of opportunity or underperformance and adjusting activities to capitalise or address
  • Operations Management of content, liaising with compliance and customers service/service ops to manage queries effectively and accurately
  • Monitor and analyse the competitive market to ensure the proposition and offering is at minimum equal to the key competitor set, reacting to competitor activity and development to be more appealing to existing and new customers
  • Drive a fact-driven approach to optimise casino content positioning and hierarchy across all gaming websites and apps, working closely with the Brand Lobby Managers
  • Assist the promotional teams to develop and fulfil promotional offering to match customer needs and maximize value 
  • Detect and prevent bonus abuse and optimise promotions ROI 
  • Work closely with Customer Service & Analytics team to identify and fix customer journeys and reduce contact-drivers  
  • Work alongside the marketing teams to produce and develop the ATL and direct acquisition proposition for Slots and Table Games
  • Encourages communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross functional working 
  • Manage your direct reports and provide coaching, objectives and goal setting, performance management and other people policies as required from time to time; ensure they are motivated, productive and fully compliant with all regulations, legislation and team values and behaviours. 

Specialist Skills and Experience Required:

  • Excellent knowledge of the UK Casino market and in particular Slot and Table Games product 
  • Experience managing large multi-brands gaming operations  
  • Strong customer-experience and product vision 
  • Strong knowledge and understanding of the gaming industry and major competitors  
  • Experience in a multi-brand, international business  
  • Experience of working in a complex/dynamic fast paced environment is essential  
  • KPI, customer and results-oriented individual  
  • Outstanding commercial awareness and analytical skills  
  • Ability to communicate effectively at all levels from board level to colleague  
  • Excellent communication and leadership skills 
Additional Information
At GVC, the ambition, focus, energy and character of our digital marketing team makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our Gibraltar team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, Gala, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

 

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now!

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.