Salary:
£35,000 - £42,000
Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role
The Gaming Brands Slots and Operations Manager will be responsible for managing the slots and games roadmap and content across Gaming Brands. The role will act as the key point of contact in assisting Brand, Marketing, Customer service and VIP teams, ensuring they have the correct guidance, knowledge and insight to be able to promote key games to the appropriate customer base in line with the broader strategy.

 

The role is responsible for creating and adjusting as required, a games delivery roadmap contributing to the long-term strategy as designed by the Head of Gaming Operations. You will ensure that releases do not clash or cannibalise performance and oversee all activity relating to Slots and Games releases. The role will include all day-to-day gaming operations, to help achieve c£175m p.a. of gaming revenue from the Gaming Brands, including driving c£20m of revenue from new content.

More specifically the role will be responsible managing an innovative and revenue generating roadmap for delivering a market leading product mix ensuring the best third party and exclusive content is delivered in a timely manner whilst keeping a sense of brand identity to differentiate the various sites. The slots and games manager will deliver key KPI targets such as actives and turnover, whilst successfully delivering approximately 250 game title releases per year including a number of key exclusive titles.

Key Responsibilities:

  • Driving revenue growth and accountable for achieving Turnover, GGR, NGR and Actives targets through optimising slots & games lobby (game mix), new product launches and website management
  • Drive a fact-driven approach to optimise casino content positioning and hierarchy across all gaming websites and apps, both for new releases and existing content, or to leverage/enhance commercial negotiations with suppliers
  • Working closely with the Brand and Marketing teams to ensure successful promotion of key game releases and networked game promotions, avoiding cannibalisation of existing content and suitable, targeted offers and content to the right audience
  • Communication of game releases and removals to customer service and VIP teams – migrating or suggesting new content to high rollers, to suitable or related games as a retention tactic
  • Regular reviews of supplier and competitor roadmaps and content to ensure that we remain market leading in terms of our games offering.
  • Relationship building with account managers from key game providers to ensure positive communication channels, prompt resolution of issues, exclusive promotional content and ability to leverage where needed
  • Liaising with third party account managers to obtain key information on developments, new games, issue resolutions and promotional activity in a timely manner, relaying information internally
  • Support Brand VIP team by providing products to ensure maximum retention and acquisition
  • Responsible for delivering innovative and new ideas, and steering on content/theme in the concept, development and sign-off stages of exclusive content
  • Instructing Games Delivery teams on content prioritisation, games testing, game icons, and rejection/approval of game defects based on risk/severity/impact, chasing internally and externally to resolve any blockers
  • Concept of, and submitting development requests required internally, of Playtech or of third parties
  • Monitoring and reviewing gaming products across all channels to ensure the best possible customer experience, spend per head and revenue optimisation
  • Manage the casino and gaming product offer through the Playtech IMS and Portal/CMS systems
  • Monitor new game launches in line with the gaming roadmap and compile reports to present on, and assist in the analysis of these campaigns and steer future plans
  • Being knowledgeable and conversant in key trends, challenges and risks across the wider Gaming industry, acting as a primary contact for VIP, Gaming and Marketing queries
  • Adeptly research and monitor competitive products within and outside of the industry
  • Monitoring game and customer performance across all delegated brands for the prompt identification of fraudulent/erroneous pay outs and activities that may pose a continued risk to the business, as well as actions in the identification, resolution and prevention of said instances.
  • Monitoring, adjusting and maintaining game stake limits across the site to prevent any unacceptable risks in line with site strategies, and (Where appropriate) to maximise returns – including performing risk management in relation to Jackpot wins.
  • Conducting and maintaining thorough competitor analysis (product/promotions/marketing activity) and recommending/ suggesting areas for improvement in order to ensure we continue to offer a market leading product
  • Sole point of contact for operational issues relating to Gaming brands, or any cross-brand Game related issues with Compliance and complaint teams – providing supportive evidence, knowledge and insight into any IBAS/Ombudsman/legal issues, exceeding SLAs to contribute to a best in industry perception
  • Management of bonuses, creating bonus schemes and reviewing performance using the ROI model
  • Monitoring, prevention and safeguarding against bonus abuse and advantage play through creating and monitoring Cube reports and real time monitoring
  • Liaising with the Promotions Manager to review upcoming bonuses, creating bonus schemes and reviewing performance using the ROI model
  • Interaction with other business areas to provide information, support and assistance as required
  • Ensuring all operational activity is carried out to a high standard as required by the Head of Gaming Operations
  • Maintenance and updates of the RGI sheet required for compliance spot checks and annual audit, for Gaming brands – collating and updating technical information on games, certification and testing standards.
  • Acting as third and final line support to the customer services team on Game related and operational escalations, solely responsible for managing the escalation of issues in a timely and considered manner
  • Monitoring and maintaining a presence on third party Gaming forums (EG Casinomeister.com & askgamblers.com) to ensure Brand is represented correctly and issues/feedback addressed, whilst keeping in line with confidentiality rules and not breaching data protection or formal processes
  • Co-ordination of best practice and learnings on operational activity and games performance, gained from experience in the role to other brands to improve and take advantage of efficiencies and core competencies
  • Provide development, coaching, objective and goal setting, performance management and other people policies as required from time to time; ensure team is motivated, productive and fully compliant with all regulations, legislation
  • A leader that mentors and develops the team by providing development, coaching, objective setting and performance management
Skills and experience required:
 
  • Previous Knowledge of interactive Games and Games suppliers
  • Excellent knowledge of the online gaming industry and competitor products
  • Meticulous with good attention to detail
  • Analytical, observant and able to derive insight and solutions
  • Excellent communicator on all levels
  • Experience of leading and optimising a team
  • Confident in working on their own and as part of a team
  • Previous experience of using IMS and Virtue Fusion tools or equivalent
  • Good working knowledge of JIRA and associated processes
  • Strong Microsoft Excel and Word skills Ability to prioritise, to work under pressure and to tight deadlines
 
 
Additional Information
At GVC, the ambition, focus, energy and character of our digital marketing team makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our Gibraltar team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

 

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now!

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.