Vacancy Type:
23 (GVC)
About The Role

As Product Manager – Marketing Technologies, You will be responsible for delivering the martech roadmap feature set with key focus areas being managing the mobile apps (Native/Wrapper), ASO, Last mile release planning and communication including User Acceptance testing for Apps and channels for the group. You will very closely with Sr. Product Manager (Martech), marketing teams, engineers and data experts in a fast moving and exciting environment. You will be responsible for transforming the martech app and channel strategy into product delivery, driving the achievement of results defined with a major focus on requirement analysis, engineering and delivery.

Secondary to delivering successful results, you will be also be responsible for effectively managing operational issues and bugs that may have dependencies on 3rd party and/or internal tools to ensure that they are resolved quickly to minimise any impact on customers and drive service excellence.

Responsibilities (possible Roles):

  • Product Management
    • Working with Product Owner to prepare roadmaps, contribute ideas, identify opportunities and define functional requirements in the product backlog
    • Groom epics into user stories related to product area and confirm readiness for sprint planning
      • Derives input for enhancement and maintenance of existing product/features
    • Filling the gap between high level product requirements and concepts and define clear specifications that will guide the delivery plan. (functional and non-functional requirements)
  • Requirements engineering
    • Writes detailed scopes and user stories and provides clarifications on the user stories – for the team
    • Creation/maintenance and management of requirements in VersionOne.
    • Lead User Acceptance Testing (alignment with delivery team and product owner)
    • End user training + training material (internal tools), assisting in briefing for product marketing
    • Marketing alignment and briefing
    • Text and translations incl. user help and Terms and Conditions
    • Be an advocate for user experience and a promoter of user experience-driven and player journey focused work throughout the team and the whole company.
    • Co-ordination of dependencies between tasks, scrum teams or projects
    • Maintenance and enhancements <-- ensures steady development of existing product within defined budget for it
    • Conception (being part of conception phase) – concept overview + high level requirements
  • Working with Scrum teams
    • Responsible for clarification of open topics with product owner/ Business analysts
    • Working with scrum teams and participating in their ceremonies (Grooming, planning, reviews)
    • Alignment with other backlogs (functional level)
    • Review (functional) test cases
    • Derive and publish Root cause analysis of bugs that cannot be resolved by Lean Operations (DevOps)
  • Bridging between worlds (Product, Operational units, Scrum team, different locations, …)



A strong argument for an engineering background : a big part of defining a successful product is in understanding technology and seeing how it might be applied to help solve a relevant problem or exploit a certain (future) opportunity

  • 4+ years of experience implementing product strategy across multiple channels, in coordination with internal stakeholders
  • Good understanding of the mobile apps landscape around Appstore policies and protocols, app attribution tools inc. Appsflyer, in-app channels (Push/Web Push) and CRM lifecycles
  • Good technical understanding <-- "software engineering/business informatics" as educational background <-- 5 years practical experience
  •  Proven ability to work effectively with international, cross-functional teams and to internalize new processes and developments in a highly dynamic industry.
  • Ability to support business cases creation, detailed functional specifications and wire frames, with an excellent track record of developing, launching, and marketing online products.
  • Proven track record in requirements engineering ß 5 years of practical experience
    • Good analytical, modelling and writing skills - convey the message in the shortest possible way to communicate information effectively to customers, managers, and technical staff
    • Interviewing skills - to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information 
    • Flexible modelling skills - (e.g. use case modelling) to represent requirements information in graphical forms that augment textual representations in natural language  
  • A broad and comprehensive technical understanding is required as well as a good understanding of product development processes and concepts (especially in an agile environment).
  • Experience in player journey/user experience and web/software user interface development.
  • Ability to present ideas, and recommendations clearly in verbal, written and presentation formats.
  • Proven track record for successful project management <- 3 years practical experience
  • Excellent communication skills (English) in both written and verbal format
  • Not afraid of the "very last detail" to go into / but ability to aggregate to a proper level of information for others
  • Results orientation and efficiency - works in an environment which is often that complex that a proper solution won't always be visible nor is the way towards this solution easy to plan. 

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.