Vacancy Type:
20 (PartyPoker)
About The Role
The safety and well-being of our colleagues and candidates is our priority and with the impact Covid-19 is having across the global, GVC aren’t actively recruiting for this role but we will still be reviewing your application and saving it in our talent pool for when we get past this period.
At GVC, we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers.


At Partypoker, we engage Poker players and give then great experiences. The mission for the org that this role is a part of is to high quality, targeted, timely, accurate & engaging promotions & programs.

The key purpose of this role is to take ownership of the overall design & delivery of Casino-specific engaging promotions & programs that drive Casino revenue. The role will also be responsible for the overall roadmap for continued improvements in the Partypoker Casino experience – to ensure that we are offering a best-of-breed Casino experience, that’s specifically tailored for Poker players.

Do we have the best game-set to maximise revenue from Poker players that play Casino?

Do we have a clear set of tactics around x-selling to Poker players that may have propensity for Casino?

Do we have a clear plan that is focused on the right KPI’s that will drive revenue, and support the wider business?

These are all questions that this role needs to answer and deliver on.

The right person will be given the freedom to make decisions that can have a deep impact on overall player values, and (once proven) will be given a high degree of autonomy to make things happen. They will work directly with a highly experienced Assoc Director of Player Engagement, and a small and highly motivated team.

Key Responsibilities:


  • Design Casino marketing programs to engage Poker players.
  • Drive Casino NGR via well-designed & targeted promotional activity.
  • Ensure the Casino experience at Partypoker is “best of breed” for Poker players.
  • Monitor and analyse daily/weekly/monthly results (analysing activity, where we lost/made revenue, identify and action underlying issues),
  • Oversee and optimise the Casino bonus budget and spend in line with budgetary objectives.
  • Liaise with internal stakeholders to ensure PP Casino is “top of mind” in terms of all major initiatives & plans.
  • Share knowledge and work to upskill a small Casino team to improve overall Casino product & marketing knowledge.


  • Create a new & updated Casino marketing plan that maximises resources whilst focused on budgetary alignment.
  • Research, decide on and co-ordinate product and process enhancements to ensure competitive advantage VS poker focused competitors.


We are ideally looking for a commercially focused Casino marketing & product expert. You will have overseen the growth and development of a Tier 1 or 2 online gaming Operator Casino brand and have a deep understanding of the vertical, as well as proven x-sell strategies.


  • Casino expert
  • Deep understanding of x-sell to casino
  • Proven team management skills


  • Some experience of managing 3rd party suppliers


Additional Information
At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our Gibraltar team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
About The Company
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now!

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.