Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
16 (Ladbrokes)
About The Role

The Social Media Executive is responsible for planning, executing and reporting social campaigns on Facebook, Snapchat, Twitter and other social networks, in order to reach through those channels the highest number of people in the Ladbrokes Coral group target audience at the lowest possible cost.

The Social Media Executive is analysing and testing existing campaigns, and working with the Marketing team in order to select the content that will perform the best on the social platforms for each of the various target audiences of the Sports Brands.

Key Responsibilities

  • Accountable for setting up online performance campaigns on social networks such as Facebook, Snapchat and Twitter, including budget allocation, uploading ads, setting up targeting groups, adjusting bids, and implementing tracking links
  • Responsible for optimization and ensure ROI and ROAS efficiency, re-targeting new groups, pausing inefficient or expensive campaigns and reallocating the remaining funds to the highest performing groups
  • Responsible for developing social campaign initiative ideas around payday cycles and sport events
  • Track Fraud and Non-Compliance, and execute correction plans
  • Identify new opportunities to scale activity and improve campaign effectiveness in order to hit targets by using different research tools either internal within the social networks or external from third party providers
  • Accountable for ensuring that specific performance targets are in place and objectives tailored to meet or exceed the business and commercial expectations
  • Support with regular competitor analysis of social activity which will provide benchmarks and ideas for innovation against competitors as well as looking at social media campaigns from other industries
  • Ensure social campaign tracking is implemented correctly so advertising spend can be efficiently measured and attributed back to the relevant budget
  • Responsible for producing reports, presenting findings, results and recommendations from campaigns and target groups analysis on a weekly and monthly basis to the Social Team Leader
  • Keep up to date with general trends in the online media performance on social networks of the Ladbrokes Coral competitors and similar industry companies
 
Specialist Skills and Experience Required
  • Previous experience working with the Facebook, Snapchat and Twitter advertising platforms
  • Previous experience in a digital and online marketing
  • Strong web analytical, excel and quantitative skills
  • Results orientated individual with focus on delivery, agility and control
  • Understanding of BI (Business Intelligence), capability of analysing large data sets and familiarity with data analytics
  • Strong understanding of digital advertising legislation and codes of practice
  • Strategic thinker with excellent communication skills
  • Possesses a keen eye for dl
  • Ability to see trends and patterns in data and relate changes to performance
  •  Open minded and eager to test and learn in the Social Media ecosystem

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.