Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role
Role Purpose

The Pay Per Click (PPC) Executive is responsible for creating and managing PPC campaigns across all Google, Microsoft and Apple for both Sports & Gaming brands alike. The PPC Executiv eoversees the allocated budgets by the company and provides analysis of the campaign performance, basing recommendations on next step. The PPC Executive will also be providing weekly and monthly analysis reports for senior management, showing their progression towards monthly First Time Deposits (FTDs) and Net Gaming Revenue (NGR) targets that were set.

The PPC Exec will work in the Marketing department and reports into the Head of Search.

Key Responsibilities 

  • The PPC Executive is accountable for overseeing that all PPC campaigns continuously meet exacting standards and adhere to company guidelines as well as search engine’s regulations
  • Implement PPC strategies set by the Head of Search across a number of assigned accounts and manage the campaigns accordingly in order to achieve monthly and annually volume and profitability targets
  • Ensure that the managed accounts have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business expectations and commercial standards
  • Responsible for the day to day execution and management of accounts, carrying out technical changes, analysing and drawing insight from third party analytics data and implementing innovative management techniques to maximise campaigns’ performance
  • Responsible for delivering best practice management techniques across each assigned campaign to ensure Ladbrokes Coral brands are found easily on search engine platforms
  • Work in close alignment with the Head of Search and execute flawless campaigns to ensure high and unified standards are met
  • Evaluate the effectiveness of the campaigns in order to deduct on future campaigns’ strategies
  • Responsible for providing accurate reporting for data analysis required by the company.
  • Manage keyword lists, ad creative, and bids across Google AdWords, BingAds, and other PPC channels to achieve company Key Performance Indicators (KPIs)
  • Monitor daily the campaign’s performance (such as keyword research, keyword optimization, ad and campaign optimization, competitors’ monitoring) to achieve monthly FTDs and NGR targets
  • To use a variety of third party tools to compile and draw insight from both company-
  • specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account in order to improve campaigns’ performance
  • Responsible for ensuring the timely completion of daily, weekly and monthly data checks and optimisations in order to provide the needed financial data for reporting

Qualifications and Educational Requirements

  • AdWords Advanced qualification
  • Bing Ads qualification
  • Google Analytics qualification 

 

Additional Information

Ideal Specialist Skills and Experience

  • Minimum 2 Years Hands-on PPC experience
  • Managing high budgets’ campaigns
  • Track record of high volume PPC campaigns’ performance
  • Can identify tracking problems
  • PPC software experience
  • Excellent excel skills and competent level of skill with MS Office
  • Experience in gaming industry – an advantage
  • Mathematical proficiency
  • English – High to fluent
  • Results orientated individual with focus on successful delivery, agility and self-control under pressure
  • Passion for Sports or iGaming
About The Company
As a global employer, GVC is committed to providing a motivating and inclusive workplace. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, we want to hear from you. Our diverse internal networks provide the support for you to Get Involved in GVC life and for you to support others to Do What’s Right, all For The Good Of Entertainment.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.