Vacancy Type:
11 (Gala Bingo)
About The Role
Role Purpose

The PPC executive will represent the operational marketing resource for the Gala and Foxy brands strategy. They will assist in the day-to-day management of PPC Gaming campaigns and will drive the operational activity for all elements of paid search across the Gaming brands.

The PPC Gaming Exec will work in the Marketing department and reports into the Senior PPC Manager.

Key Responsibilities 

  • Accountable for the creation and planning of PPC gaming campaigns across the Gala and Foxy brands, to ensure effective roll-out of the PPC strategy
  • Reporting and analysing PPC campaigns to illustrate the performance on a ROI basis of investment in this area
  • Creating and distributing weekly reports on performance by channel to allow the Senior PPC Manager to assess the ROI of budget
  • Analysing the effectiveness of our PPC campaigns and optimising accordingly to help Gala and Foxy brands to achieve the best possible CPA, CTR, CPC and performance metrics possible
  • Accountable for regular testing of the PPC journeys, as well as testing new products to ensure optimal performance across a range of mobile and tablet devices
  • Track competitor performance across a range of PPC gaming related keywords and analyse differing PPC strategies in order to assess/reaffirm Gala and Foxy positioning
  • Work closely with the brand teams to ensure that ad copy and promotional messaging is aligned to the core brand principles
  • Working with Google, Apple Search and Bing to ensure we are benefiting from beta products they are releasing
  • Working with the Senior PPC Manager to manage and support all PPC led activity
  • Coordinating PPC requirements internally with the product development and design teams, to ensure that we are using the latest technology in our Google Ads campaigns
  • Managing and monitoring the Gala and Foxy paid search accounts and ensuring that our agency has an efficient and clean approach to campaign management
  • Providing analysis on the relationship between PPC spends and organic search traffic on both acquisition of new customers and retention of current customers
  • Work closely with the other PPC execs on the team to ensure that we are establishing cross-brand leanings
Candidate Requirements
  • Marketing related degree preferred
  • Minimum 3 years experience is desirable
  • Excellent communication skills: written, verbal and interpersonal
  • Experience in either a mobile digital media agency or similar client set up
  • Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
  • Strong analytical skills with the ability to analyse data and make recommendations
  • Experience within iGaming desirable
  • High level of numeracy and analytical capability
  • Experience of using Google Ads, Bing Ads and Apple Search Ads
  • Experience with Microsoft Excel
  • Experience with Microsoft Powerpoint
About The Company
As a global employer, GVC is committed to providing a motivating and inclusive workplace. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, we want to hear from you. Our diverse internal networks provide the support for you to Get Involved in GVC life and for you to support others to Do What’s Right, all For The Good Of Entertainment.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.