Vacancy Type:
03 (Bwin)
About The Role
In this role, you will build the customer journey from beginning to end for a growing bunch of countries. You will be working within the bwin Sportsbook team to define client conversion, retention and reactivation strategy in order to drive client engagement that increases de lifetime value of our customers. 


No experience? We do not care! A big C.V. is great, but not the most important thing for us. We are looking for someone that is eager to prove themselves, has a passion for sports and is willing to learn. 

Key Responsibilities:

  • Plan and execute sports and customer behaviour based CRM campaigns and promotions.
  • Manage customer touchpoints: Web, E-Mail, SMS, Direct Mail, Outbound, Push, Retargeting
  • Ensure that promotions are relevant, attractive, consistent, result oriented and aligned with other areas of the business.
  • Develop, monitor, evaluate and optimize campaign performances.
  • Ensuring compliance with all applicable regulations and legislation, ensuring that all risks within areas of responsibility are identified and managed effectively.
  • Working with Marketing and CRM teams to ensure consistency with marketing efforts and best leverage of marketing material and campaigns.
  • Monitor and analyse competitor promotions.
  • Operations and incident management for marketing campaigns.

Skills and Experience:


  • English at a business proficient level
  • University degree in marketing / communication / advertising or a related field
  • Strong inter-departmental communication skills
  • Passion for sports, football in particular, with excellent knowledge of local and international players, teams and leagues
  • An interest in Sports betting


  • Native German, French or Dutch/Flemish language
  • Strong knowledge of Sports betting and Games products
  • Good understanding of the CRM tool landscape and first working experience
  • Experience working in a CRM role
  • Good copywriting skills and understanding of Marketing Communications


Strong attention to detail - You’ll be getting a lot of ownership and freedom, but this means you need to make sure what you produce is to the desired level of quality

Hands-on, proactive attitude - You’ll be working in a team with limited resources, which means you’ll not only lead a team, but you’ll have to get your hands dirty and provide operational tasks as well

Drives change - You’ll need an appetite and desire to change things for the better. If we want to improve, we need to drive this through. Not just sit back and hope others will do it for us

Additional Information
As a global employer, GVC is committed to providing a motivating and inclusive workplace. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, we want to hear from you. Our diverse internal networks provide the support for you to Get Involved in GVC life and for you to support others to Do What’s Right, all For The Good Of Entertainment.
About The Company
At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.
Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.
Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now!

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.