Salary:
Competitive, annual bonus, excellent benefits and relocation package
Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role


The Digital and Social Manager for Ladbrokes or Coral will work closely with the Senior Digital and Social Manager and the broader brand marketing teams and will be responsible for the delivery of digital and social execution that delivers on the brand strategy

This role will be support in changing our thinking and approach to digital and social planning and activity as we reshape our approach to customer communication and the integration of all our digital activity.

This role will involve technical, creative and customer planning skills to support the social and digital strategies.

It will own the customer content plan, ensuring integrating with campaign ideas and across all channels.

We must embed digital and social in all that we do, using the channels to deliver both broadcast, and specific audience communications.  As we develop our brand strategies further, Social and Digital will be the most critical channels to communicate with our customers, both from an advertising POV and most importantly, creating content that will be shareable and lead to a 2-way conversation.  This role will create and execute activity to engage our customers.  

This role will work with a broad range of stakeholders across Performance Marketing, On-Site Content, PR, Content Development, Campaigns and Paid Media. (NB> the use of social media channels for performance marketing sits outside this role, but it is imperative that we join up the thinking)

Working closely with both internal and external agencies and media owners to drive innovation and new thinking.

This role will provide an exciting challenge in an ever-growing area of focus for a motivated and ambitious individual

Key Responsibilities

Drive brand activity in digital and social that not only positions our brands ahead of our competitors,  but ahead of other industry sectors.
Support a step change in digital and social activity to develop channel strategies in line with brand purpose.
Be a credible digital communications manager supporting the Senior Manager to help educate other areas of marketing and the broader business
Execute a growth and management plan for our communities,  increasing reach and maintaining engagement 
Create digital and social campaigns that support broader campaign strategies
Work closely with PR and  CS teams to ensure our brand TOV and guidelines are understood and followed
Be the brand guardian for all digital channels.
Execute the test and learn plan across brand,  performance and CRM
Manage set budgets and support with understanding and optimizing plans
Uses Social listening to understand the customer sentiment and works with all other channels to share and show how plans will optimise to improve
Keeps abreast of legislative change and plans ahead to mitigate impact

Specialist skills and experience

Has experience in all digital and social channels, from strategy to execution
Can demonstrate innovative thinking in digital channels
Technical experience in all digital and social platforms, self-serving and business manager tools.
Experience in writing and delivering briefs and judging creative output
Excellent written and verbal communication skills – ability to use a range of communication styles and methods to engage audiences of different types and levels
Can demonstrate understanding of relevant Mar Tech tools and developments
Experience of working within a large organisation with a matrix of operational teams and delivering business objective

Skills & Characteristics

Innovative, results driven digital and social manager.
Expertise and a Flair for digital and Social innovation
Collaborative and energetic approach to problem solving in new and innovative ways.
Ability to plan, organise and prioritise multiple executions and audiences.
Collaborates and influences others
Technical Marketing experience from Strategy to execution in Digital and Social channels
Solution focused and able to thrive in high paced environment
Excellent brief writing skills and ability to simplify complicated tasks and problem.
Data literate -Ability to consume, understand and interpret analysis to inform thinking 
Uses insight in all planning to inform actions and links these to audience behaviour.
Ability to plan, organise and prioritise multiple executions and audiences.
Collaborates well with others.
Great attention to detail
Self-motivated to learn and stay ahead of market developments
A passion to learn and develop.


Competencies / Behaviours
 
Agile Thinker
Collaborative
Drives Results
Self-Aware

About The Company
GVC is committed to creating an inclusive environment where everyone is treated fairly. We respect andencourage diversity and strive to ensure that individuals receive equal treatment in all aspects of theiremployment. 

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.