Salary:
Up to £65,000 + bonus
Location:
London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role

We are a leading, global, digital gaming and gambling business, constantly looking to push boundaries and develop the industry. We want to make digital gaming and gambling more enjoyable for all our customers. Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. 

As Product Manager for Ad-Tech, you’ll be integral in helping brands reach their audiences effectively, while continuously improving spend efficiency. GVC invests considerably in digital advertising through wide range of channels. We have a mature MarTech stack and ambitious plans to make it better. 

This role isn’t just about technology or product, it is as much about how marketeers operate to use technology effectively. You will therefore be both a Technology and Marketing expert, who drives innovation with a strong commercial focus. 

Strategy and Roadmap 

  • Consolidate Ad-Tech vision & strategy across GVC brands, working closely with other areas of MarTech, and aligned to support the Brand Strategy for our major labels. 

  • Drive the roadmap, ensuring delivery of requirements across the brands. 

  • Review the Ad Tech marketplace, keeping up to date with market trends, and sourcing opportunity for growth. 

Supplier Relationship 

  • Nurture and grow strategic partnerships with major suppliers and digital marketing channels (e.g. Facebook, Google) and maintain relationships with smaller suppliers. 

  • Exploit GVC’s global scale by driving reduced prices. 

  • Review and decommission Ad Tech that is no longer performing. 

Value Realisation 

  • Driving the adoption of Ad-Tech tool set globally, working with regional marketing transformation managers and brand stakeholders.  

  • Drive channel best practice within marketing teams, ensuring we pro-actively increase the maturity and ROI of major channels (e.g. Facebook), through documented playbooks, training, working groups, result sharing forums 

  • Work to commercial objectives around your Ad-Tech products, ensuring clear tracking of benefit realisation and ROI for capabilities delivered across brands. 

  • Build a performance monitoring framework (e.g. match rates, CPC, …) to evaluate and monitor the performance of Ad Tech tools. 

  • Rapidly iterate on what works and change course for what doesn’t; where Speed to Market makes a difference re-organise delivery teams’ priorities. 

 

What we need from you: 

  • Experience in Product or MarTech Management within the digital marketing space 

  • Previous experience as a marketing operator or extensive experience of having worked with them 

  • Keen interest and familiarity with Ad-Tech used in digital marketing domains, specifically Social, Programmatic, display and partner channels. For Example: CDP / DMP, DSPs & SSPs, tagging and tracking tools, Dynamic Creative, Search, App Stores, SEO, Brand protection, optimisation tools etc... 

  • Strong communication and stakeholder management skills; ability to influence and guide effectively amongst different levels of stakeholder seniority. 

  • Ability to mediate amongst competing priorities and building consensus toward high value initiatives. 

  • Experience of managing multiple workstreams concurrently 

 

 
 
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About The Company
 As a global employer, GVC is committed to providing a motivating and inclusive workplace. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, we want to hear from you. Our diverse internal networks provide the support for you to Get Involved in GVC life and for you to support others to Do What’s Right, all For The Good Of Entertainment.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.