Salary:
Competitive + Bonus
Location:
London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role

 At GVC, we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming more enjoyable for all our customers.

At GVC we have a world class MarTech stack and ambitious plans to make it better. We operate across multiple brands dispersed geographically, each with their own unique challenges and opportunities .As a member of the global MarTech team, you will specialise in the UK Sports & Gaming brands. You will work day to day with marketers to understand their requirements and align with MarTech strategy, evangelise capabilities, drive best practice and hand hold them through their challenges.

You will therefore be both a Technology and a Marketing expert, who drives innovation with a strong commercial focus.

Key Responsibilities:

 As part of the Brand Management team in (Vienna, Austria) you will be responsible for the following Strategy and Development Roadmap

  • Work with commercial stakeholders to understand the local strategies within market, and how marketing technology can align

  • Build a prioritized capability roadmap, ensuring that the needs of innovation are always aligned to commercial outcomes

  • Ensure that requirements (as defined by Business Analysts) conform to roadmap, and align to the commercial objectives identified

  • Build business cases to support adoption and prioritization Commercial management

  • Understand the commercial performance of the business as it applies to marketing technology, across all of the major channels (Social, Display, Programmatic, CRM etc)

  • Identify areas of opportunity to drive increased commercial return(either through process or technology), and align with local management team.

Value Realization

  • Drive channel best practice within marketing teams, through documented playbooks, trainings, working groups, result sharing forums, …

  • Work towards establishing or improving a Culture of Test & Lean across all marketing disciplines

  • Own adoption of MarTech within the regional brands, by proposing formal business adoption plans, gaining sponsorship of the stakeholders, driving through change in operations and reporting on progress.

  • Act as the MarTech representative in delivery of strategic projects for the regions, where teams from multiple disciplines are involved

Stakeholder Management

  • Work with local marketing leadership team – maintain a strong focus on issues that effect the WE / USA marketing

  • Establish close working relationships with the product ownership and (where necessary) the technology delivery teams

  • Continuously communicate and Evangelize the group wide MarTech roadmap both internally and externally

Specialist Skills: 

Essential:

  • Min of 5years experience in product management, transformation or consulting capacity, within the digital marketing space

  • Previous experience as a marketing operator or extensive experience of having worked with them

  • Extensive knowledge and familiarity with all aspects of MarTech, incl. but not limited to Email, SMS, Push, Social, Programmatic, display, Search, App Stores, SEO, analytics and tracking, web & app, optimisation tools, Creative Tech etc...

  • Strong communication and stakeholder management skills; ability to influence and guide effectively amongst different levels of stakeholder seniority.

  • Commercially savvy and able to produce business cases

  • Comfortable with data and numbers, able todo basics analysis on their own and brief more complex problems into BI Analysts.

  • Experience of managing multiple streams of work concurrently

  • Ability to multitask and context switch between low level detail and 'bigger picture'

Desired:

  • Experience in the Gaming industry and familiarity with the customer data segmentation / models typically used

  • Experience of working within large enterprises, consisting of independent P&Ls spread globally

  • Exposure to Media Planning and Buying for offline and mass broadcast channels

  • Hands on experience with Media Measurement techniques (e.g.MMM, MTA) to drive efficiency

About The Company
As a global employer, GVC is committed to providing a motivating and inclusive workplace. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, we want to hear from you. Our diverse internal networks provide the support for you to Get Involved in GVC life and for you to support others to Do What’s Right, all For The Good Of Entertainment.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.