Salary:
69000
Location:
Vienna
Vacancy Type:
Permanent
Brand:
23 (GVC)
About The Role

GVC is a leading, global, digital and retail gaming and gambling business. We are constantly looking to push boundaries and develop the industry making gambling more enjoyable for all our customers. We do things our own way, with our own personality and attitude, For The Good Of Entertainment. 

 

The global research function helps us understand the climate we’re operating inhow our brands are performing in a competitive context, and gives guidance on customer needs, motivations, preferences and intentions.  

GVC invests heavily in its brands with a very significant marketing spend, and research is a critical pillar in managing that investment, alongside supporting the end to end customer experience across multiple products.  

 

To that end, the global research team will be part centralised and part localised. The central element has two hubs – one for tracking studies, and another focused on CX research requirements, working closely with the Global CX Director. The benefit of having these roles centralised is clarity of communication with a single point of contact for other centralised teams, (CX, Product marketing, RG, Group strategy/finance and BI), as well as uniformity of measurement across brands / countries, and synergies on agency and internal resource. The localised part of the structure consists of a series of local market teams, UK/Ireland, Europe and Rest of the World. These teams will be responsible for embedding the research insight from the central hubs within the brand teams and for running any bespoke research relevant to those particular brands (e.g. brand positioning, proposition development, customer segmentation, product ideation, new customer research, deep dives into key audiences).This role will head up the European local market team 

 

Reporting to the Global Research Director, you will be the “go to” person for all the senior stakeholders sitting under the European MD as well as the Italian MD to support them in their research needs. This may be insight that you will turn to the Centres of Excellence to help you provide, where you will brief them on what’s needed, help the localised interpretation of their data and ultimately share it back with the business. In many cases however, the insight needed will be specific to a European brand or region, in which case your team will work on these research projects directly, using all tools available to you – primary research (both quant & qual), secondary research often analysing BI data, qualitative groups and in depth interviews. You may also choose to build customer research communities to support these research needs. You will cover multiple countries and languages with a focus on Germany being our biggest market in the region. Brands you will support include Bwin, SportingBetEuroBet, Gioco DigitaleSpain however will not fall under this role. 

 

You will work closely with the global research director on agreeing budget allocation for your annual research plans. You will also own the relationship with local research agencies that you choose to work with.  

Key Responsibilities:

    • Keep in close contact with senior stakeholders running the European businesses – operations, brand marketing, performance marketing, CRM, CS, to understand their strategy and what part research needs to play to support them best. Both sports betting and gaming within these brands 
    • Manage a structured briefing process and filter briefs to ensure we support decision-changing research and not covering mere curiosity or generic customer surveying. 
    • Oversee the design of research to fit the briefs no matter whether it is being done internally or externally 
    • Oversee the project management of your team to ensure they deliver impactful insight to appropriate timelines 
    • Keep in regular contact with the centres for excellence to be sure the European team understand and benefit from the tracking studies and CX research coming out of those teams. Brief in any bespoke reporting that is needed in addition to answer an insight need. 
    • Ensure the learnings from the centres for excellence are being suitably socialized around the European business 
    • Build and maintain branded customer communities to facilitate fast turnaround research for brands regions that have the volumes to achieve this. 
    • Manage a roster of research agencies to support your research needs- ensuring you have quantitative agencies approved by our data security teams to receive and handle our customer data. 
    • Build an annual research roadmap and manage project costs within your allocation of the global research budget 
    • Manage your direct reports setting objectives, agreeing personal development plans and meeting face to face at least once a month  

 

        Occasional:  

 

    • Present research when required at internal events or training sessions 
    • Induct new stakeholders with insightful overviews of our brands and customers, especially those who are new to the gambling industry

Specialist skills and experience

    • Expert practitioner in quantitative and qualitative market research  
    • In depth knowledge of research techniques gained either through education or from agency training or industry body qualifications e.g. MRS certificate 
    • Up to date knowledge of sampling methods and their pros / cons and differences by country 
    • Experienced and confident presenter to senior stakeholders with ability for powerful storytelling 
    • An ability to triangulate different data sources and to understand commercial context in order to turn research into relevant and actionable insight.  
    • Clarity of briefing and objective setting both to agencies and internal team 
    • Experience in planning for and managing to a research budget 
    • Ability to prioritise demands from multiple stakeholders 
    • Effective people manager 
    • German & English speaker 

 

Desired:  

  • Run multi-country studies 

  • Market Research qualifications  

  • Experience of the gambling industry and its key drivers 

What you get in return

  • Working for the worlds’ largest gaming and gambling companies, currently operating globally, which utilises cutting edge technology
  • Excellent opportunities for internal mobility within a global FTSE 250 company
  • A vibrant and modern office based in the heart of Vienna

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment.

Our Culture As Real As It gets

At GVC we're a diverse team, sharing a commitment to quality and success

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and a benefits package that we're extremely proud of.